everyday reimagined
“Design requires us to use our intelligence and inquisitiveness to question the norm, allowing us to reimagine the everyday objects we have come to take for granted. We need to look at them with fresh eyes.”
– Mike
At the intersection of the provocative, the curious and the unexpected, lies Everyday Reimagined, the core vision of the Brand. Built upon setting up and resolving a series of tensions: playing in the space between a familiar function and an unfamiliar form. Objects that intrigue and inspire, objects that delight in lifting us out of the everyday. It is an invitation to go beyond the familiar and the comfortable, to stretch our imagination and to question what we know.
This conversation of duality is woven into the very tapestry of MIKE SIMONELLI, and at the heart of each piece lies a blend of function and beauty, combined to make the ordinary extraordinary.
the brand
A delicate balancing act exists between usability and innovation, between the familiar and the unexpected. Form and function must coexist, and neither should be sacrificed for the other. It is with this conviction that every MIKE SIMONELLI piece comes to life. Deep consciousness and great care for detail weave through each design, from conception to manufacture. Working with hand-selected masters, an expert has touched each object throughout every single stage of its journey. Such skill and precision demand time, requiring the collection to be produced in very limited batches.
Environmental and social sustainability come together to form a positive global imprint, a resolve that underpins every aspect of the Brand. Each product is built around core values of recyclability and longevity, and a fundamental responsibility for the world we live in informs every decision MIKE SIMONELLI makes. Creating deeply considered objects that last is at the heart of MIKE SIMONELLI designs.